Prof. Syriac Nellikunnel Devasia
Dynamic educationist and higher education leader in academic management
location_on Malaysia
About Syriac
Assoc Prof Dr. Syriac Nellikunnel Devasia is a dynamic leader in higher education with extensive experience in academic management, curriculum innovation, and Open & Distance Learning (ODL). Recognized for driving institutional growth through quality teaching and research, he excels in building collaborative ecosystems and delivering transformative learning experiences. With a focus on student mentorship and outstanding results, he offers expertise in leadership, governance, and professional recognition.
Services Offered
Research
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Formulation
Development of ingredient or material compositions for products such as cosmetics, chemicals, pharmaceuticals, or food.
Product Development
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Manufacturing
Full-scale production services, including factory setup, process optimization, and supply chain coordination.
Expertise
Professional Summary
With a distinguished career spanning over two decades, this professional has demonstrated significant expertise in academia and administration, culminating in the current role as the Dean of the Faculty of Business, Economics, and Finance at Perdana University. Previously, as Dean at MAHSA University, they played a pivotal role in growing faculty enrollment and revenue, effectively managing dual award programs, and spearheading quality assurance initiatives with the University of East London, UK. Their extensive experience includes leadership positions at INTI International University and Linton University College, where they were instrumental in developing Open and Distance Learning programs and enhancing the academic curriculum. Earlier roles such as Head of BBA Programs and various positions in the telecom and consulting sectors have provided a robust foundation in program coordination, strategic planning, and stakeholder engagement, underscoring their commitment to educational excellence and innovation.
Work History
Dean, Faculty of Business, Economics and Finance
Perdana University
2023 - Present
- Promoting interdisciplinary collaborations, encouraging research initiatives, effective communication with faculty, staff, and students. Engagement with external stakeholders, industry partners, and alumni, financial oversight, resource allocation, and fundraising activities. Navigating accreditation processes, fostering a culture of inclusivity and diversity, representing the faculty at the institutional level. Demonstrating strong leadership, decision-making skills, and a commitment to advancing the faculty's reputation for academic excellence. Adaptability to changing educational landscapes, visionary outlook, and dedication to preparing students for success in business, economics, and finance.
Dean, Faculty of Business, Accounting, Finance, Law and Humanity
MAHSA University
2021 - 2023
- Growing the enrollment and revenue, strategizing for faculty growth, managing dual award programmes with University of East London, UK. Managing the faculty as a profit center through student numbers, revenue generation, and value adding propositions. Built up micro credentials and masterclasses for additional revenue, advising Deputy Deans, heads, and programme coordinators on policy and strategic matters with respect to quality assurance of courses. Overall management of the faculty as a member of the Faculty Executive and representing the school as appropriate. Developing the Teaching and Learning Plan of the faculty and providing direction to the research plan, maintaining continuous quality improvement and quality assurance.
Associate Professor & Deputy Dean Post Graduate Business
MAHSA University
2020 - 2020
- Building the MBA, MBAHM and BBA ODL programmes. Contributed to faculty's strategic directions within University framework, assisted Dean in Strategic Plan development, and co-ordinating faculty level University's Teaching and Learning Plans. Ensured implementation of quality assurance procedures for postgraduate programs and supervision of quality processes. Participated in University-wide committees, advised the Dean on quality assurance of courses, managed student welfare, coordinated student advisory system, managed academic program restructuring, and improved teaching and research initiatives.
Head of MBALS (ODL) Programmes and Sr. Lecturer in the Faculty of Business, Communication and Law (FOBCAL)
INTI International University
2016 - 2020
- Contributed to the growth of the MBA ODL programme by setting up ODL platforms, introducing proctoring, recruiting ODL staff, and providing training. Formulation and dissemination of the faculty’s strategic plan. Ensured effective representation of the programme’s interests and interacted with stakeholders. Supported promotion of the programme, improved student progression, launched online proctoring, and collaborated with top management. Worked closely with corporate marketing team to promote the MBA programme by organizing previews to corporates. Taught University of Hertfordshire, UK programmes in various subjects including Strategic Management, Digital Marketing, and Business Ethics.
Lecturer and Programme Coordinator
Linton University College
2011 - 2016
- Handled the position of Programme Coordinator for Franchised Programmes from UK, lecturing to Business Management students in BBA. Taught various modules like Strategic Management, Digital Marketing, Marketing Management, CRM, and Entrepreneurship. Managed assessment preparations, evaluations, and mentoring of students.
Senior Reader & HOD
Vishisht School of Management
2010 - 2011
- Handled both administrative and academic responsibilities including managing student admissions, overseeing promotion campaigns, and coordinating with the marketing department. Designed atmosphere for higher learning and skill development. Academic responsibilities included lectures on Marketing Management, Business Communication, Strategic Management, assigning projects, and handling learning teams. Administrative responsibilities included training faculty members and motivating teachers for research.
Assistant Professor and Head BBA Program
Renaissance College of Commerce and Management & Indore Indira School of Career Studies
2006 - 2010
- Handled lecturer recruitment and training for the BBA program. Promoted the programme through campaigns, ensured effective delivery and student satisfaction. Focused on improving academic content and delivery, improving passing rates, and teaching subjects like Marketing Management and Business Communication. Major focus on Retail Management while teaching the MBA program.
Assistant Professor and HOD of BBA Program
Maharaja Ranjit Singh College of Professional Sciences
2002 - 2006
- Formed a team to run the BBA program successfully. Worked as a coordinator for the MBA program. Actively participated in marketing campaigns. Managed teaching responsibilities and coordinated program expansion.
Account Management Executive
Bharti Telenet Ltd.
1999 - 2002
- Handled account management, customer satisfaction, and retention through various strategies. Focused on customer service excellence and account management.
Faculty Cum Courseware Developer
Professional Tutorials
1999 - 2002
- Developed courseware for management subjects and English. Taught various subjects and contributed to academic development.
Training and Development Manager
Monicia Management Consultants
1999 - 2002
- Responsible for training and development activities, handled training programs and development processes for the company, focusing on enhancing capacities and competencies.
Marketing Executive
John Infomatics Pvt. Ltd
1999 - 2002
- Managed marketing operations for the company, focusing on promoting products and services and enhancing the company's market presence.
Education Summary
An accomplished academic, the individual holds a PhD in Economics from Devi Ahilya University, Indore, India, where they conducted an in-depth study on consumer buying behavior focusing on organized retailing in Indore's malls. They also possess an MBA in Marketing and HRM from Bharathi Vidyapeeth’s Institute of Management, Kolhapur, completed with distinction. Their foundational education is in Political Science, History, and English Literature, achieved with first-class honors from Andhra Loyola College, Vijayawada, India.
Education History
PhD in Economics
Devi Ahilya University, Indore, India
2007 - 2013
Focus Area: Marketing. The title of the study: “A study on the consumer buying behavior in organized retailing with special reference to malls in Indore city”
MBA in Marketing & HRM
Bharathi Vidyapeeth’s Institute of Management, Kolhapur
1997 - 1999
Two-Year full-time program was passed with distinction with 70%
BA (Bachelor of Arts) Political Science, History and English Literature
Andhra Loyola College, Vijayawada, India
1994 - 1997
Passed in the year 1997 with first class (68%)
Publications Summary
Syriac Nellikunnel Devasia demonstrates a diverse and robust scholarly engagement across multiple fields of business, social sciences, and economic studies, contributing significantly to the discourse on leadership, sustainability, and corporate social responsibility. His scholarly output includes notable contributions to respected publishers such as Springer Nature and Emerald Publishing, with in-depth analyses presented in extensive journal articles like those in the "Journal of Islamic Accounting and Finance" and "Kurdish Studies". Additionally, his work investigates the nuanced dimensions of leadership and innovation in Asian markets, reflected in his collaborative book chapters and journal articles. Syriac's research extends into the socio-economic impact sectors, notably through detailed studies on consumer behavior, sustainability practices, and gender dynamics within the workplace.
Published Works
Modelling critical success factors for a national qualifications framework: a case study on Mauritius
Journal ArticleTrailblazing Leadership: Fostering Innovation in the Asian Market
Book ChapterCorporate social responsibility in Islamic bank: review of one decade of research and future directions
Journal ArticleLeadership Catalyst: Igniting Innovation in the Business landscape
Book ChapterGender Impeded: The Lived Experiences of Transgenders at The Workplace
Journal ArticleTowards sustainable development at full-service restaurants in west Malaysia
Journal ArticleFactors Influencing Job Satisfaction to Ensure Sustainable Growth amongst Family-Owned Organizations in Malaysia
Journal ArticleTowards sustainable development at full-service restaurants in west Malaysia
Journal ArticleWhat Makes An Enterprise ‘Social’? Delineating The Theoretical Constructs of a Social Enterprise
Journal ArticleLibrary Services Provision During the Covid-19 Pandemic: A Comparative Study Between Developing Countries
Journal ArticleLibrary Services Provision During the Covid-19 Pandemic: A Comparative Study Between Developing Countries
Journal ArticleFactors Affecting Talent Retention to Ensure Sustainable Growth in the Automation Industry in Penang Free Industrial Zone
Journal ArticleA study on jose mourinho’s leadership skills and performance on football clubs.
Journal ArticleFactors influencing consumer behavior in preference for douyin (tiktok) in china
Journal ArticleWhat Makes An Enterprise ‘Social’? Delineating The Theoretical Constructs Of A Social Enterprise
Journal ArticleThe Influence of E-Service Quality Dimensions on Customer Satisfaction: Aimed at Improving Economic Growth in China's Online Apparel E-Marketplace
Journal ArticleThe Influence of Corporate Social Responsibility towards the Business of Chemical Manufacturing Industry in Sendayan Techvalley, Negeri Sembilan, Malaysia
Journal ArticleModelling Consumer Perception of Service Quality in Banks
Journal ArticleA Cross Border Framework Study on Shopping Behavior Patterns of Consumer Goods
Journal ArticleThe Importance of the Virtual Supply Chain in Facilitating Short Term Business Collaborations
Journal ArticleEmotional Intelligence and Job Burnout Among Healthcare Professionals During Covid-19
Journal ArticleClients’ Satisfaction of Online Banking Services in a Mutual Trust Bank in Bangladesh
Journal ArticleIntegrating UNSDG in International School’s Curriculum: Nurturing a Sustainable Society in Malaysia
Journal ArticleFrench Green Purchase Intention Of Palm Oil Free Nut Butter
Journal ArticleA Comparative Assessment of Cluster and Non- Cluster Based SMEs In Zambia
Journal ArticleAn overview of corporate social responsibility on different dimensions in Nigeria banking sector
Journal ArticleAdoption of CSR for Sustainable Development in the Nigerian Banking Sector: An Empirical Study
Journal ArticleModelling consumers’ perceptions of internet service quality by structured equation analysis
Journal ArticleThe country of origin effect on consumer purchase intention: PLS modelling
Journal ArticleNational qualifications framework: a qualitative approach towards the determination of the critical success factors
Journal ArticleGeneration Y male cosmetic consumption patterns: regression modelling
Journal ArticleBrand Management: A tool for product marketability and profitability for fast food industry in Malaysia
Conference PaperBoundaryless Careers as a Future Career of my Generation: Effects of Preferred Job Attributes and Individual socio-demographic attributes
Conference PaperModelling critical success factors for a national qualifications framework: a case study on Mauritius
Journal ArticleThe impact of post-purchase behavior on the growth of branded tablet PC market (A study in Malaysia)
Journal ArticleThe impact of post-purchase behavior on the growth of branded tablet PC market (A study in Malaysia)
Journal ArticleManagement by Results at KBCL: A New Paradigm
Case StudyChallenges and Opportunities for Indian Retailers
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Certifications Summary
The profile holder is a seasoned professional with a lifetime membership from the prestigious Chartered Management Institute in the UK, demonstrating a commitment to excellence in management practices. As an Accredited Trainer by HRDF, they exhibit a recognized proficiency in delivering management and development training. Additionally, their qualification through the National Eligibility Test (NET) for lectureship by the UGC in 2002 underscores their longstanding academic capability and dedication to higher education.
Certifications
National Eligibility Test (NET) for lectureship
UGC
Accredited Trainer
HRDF
Member
Chartered Management Institute, UK
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Profile Details
- person
Member since
2026
- location_on
Location
Malaysia
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Languages
English, Hindi, Malayalam
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Availability
Available
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Hourly rate
$100
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