About Ahmad
International higher education leader with a doctorate in Marketing and Public Relations and extensive experience in academic administration, strategic communication, and institutional development across Europe, the Middle East, and Asia.
Services Offered
Business Strategy Consulting
High-level strategic guidance to improve competitiveness, market positioning, business models, and long-term growth.
Go-to-Market Strategy Consulting
Planning and execution of market entry, including customer segmentation, positioning, pricing, and channel strategy.
Research
Gain insights and make informed decisions with our expert research services. We offer in-depth market research, data analysis, and academic studies to support your strategic goals. Whether you're exploring trends, evaluating competitors, or understanding customer needs, we provide the knowledge you need to move forward.
Gap Analysis
Evaluation of existing data, systems, or research to identify missing information, capabilities, or areas for improvement.
Market Research
Study of market trends, customer preferences, competitive landscape, and demand to inform business strategy and product development.
Expertise
check_circle Educational Technology
check_circle Educational Administration
check_circle Middle School Education
check_circle Higher Education
check_circle Research
check_circle Communications
check_circle Education
check_circle Ethnic Relations
check_circle English Education
check_circle Educational Innovation
Professional Summary
With an extensive career in education management and marketing, this professional brings a wealth of experience to their current role as Education Director & Trainer at British Eagles LLC, where they develop educational programs and foster community relationships. Previously, they have held strategic positions such as School Manager and Academic Director at renowned institutions like the European Institute of Management and Technology and Swiss Institute of Management and Sciences, emphasizing program development and international accreditation. Their dual role as a Lecturer in Marketing and Strategic Management across various respected universities highlights their expertise in curriculum development and teaching advanced management concepts. Early in their career, they also gained significant experience in marketing consultancy and public relations management, further enriched by a research internship at Credit Suisse and doctoral research at the University of Ljubljana.
Work History
Lecturer in Marketing and Strategic Management
Berlin School of Business and Innovation
2024 - Present
- Teaching Marketing, Strategic Management, Communication, Research Methods. Developing and organizing the curriculum, including assignments and internships. Conducting online seminars.
School Manager and Academic Director
European Institute of Management and Technology
2024 - Present
- Managing personnel and academics of the school including budget responsibility. Planning and developing new study programs. Leading accreditation processes with local and international institutes. Recruiting faculty members. Collaborating with educational agencies in Asia, Middle East, and North Africa. Providing strategic advice to the CEO and representing the school.
Education Director & Trainer (Hybrid)
British Eagles LLC
2023 - Present
- Developing and implementing educational programs. Approving budgets for programs and training. Monitoring and achieving educational goals and delivering progress reports. Collaborating with teachers and principals to develop curriculum. Assessing and enhancing teaching methods. Building and maintaining long-term educational community relationships. Supervising faculty recruitment and training and organizing staff training workshops. Ensuring compliance with educational regulations and industry developments.
Lecturer in Marketing and Strategic Management
International Business Academy of Switzerland
2019 - Present
- Teaching Marketing, Strategic Management, Communication, Research Methods. Developing and organizing the curriculum, including assignments and internships. Conducting online seminars.
School Manager and Academic Director
Swiss Institute of Management and Sciences
2023 - 2024
- Managing personnel and academics of the school including budget responsibility. Planning and developing new study programs. Leading accreditation processes with local and international institutes. Recruiting faculty members. Collaborating with educational agencies in Asia, Middle East, and North Africa. Providing strategic advice to the CEO and representing the school.
Lecturer in Marketing and Strategic Management
Swiss Institute of Management and Sciences
2022 - 2024
- Teaching Marketing, Strategic Management, Communication, Research Methods. Developing and organizing the curriculum, including assignments and internships. Conducting online seminars.
School Manager and Academic Director
Swiss Institute of Management and Innovation
2022 - 2023
- Managing personnel and academics of the school including budget responsibility. Planning and developing new study programs. Leading accreditation processes with local and international institutes. Recruiting faculty members. Collaborating with educational agencies in Asia, Middle East, and North Africa. Providing strategic advice to the CEO and representing the school.
Lecturer in Marketing and Strategic Management
HMKW University of Applied Sciences
2022 - 2023
- Teaching Marketing, Strategic Management, Communication, Research Methods. Developing and organizing the curriculum, including assignments and internships. Conducting online seminars.
Lecturer in Marketing and Strategic Management
SRH Berlin University of Applied Sciences
2021 - 2022
- Teaching Marketing, Strategic Management, Communication, Research Methods. Developing and organizing the curriculum, including assignments and internships. Conducting online seminars.
School Manager and Academic Director
My Global World Group Education
2019 - 2022
- Managing personnel and academics of the school including budget responsibility. Planning and developing new study programs. Leading accreditation processes with local and international institutes. Recruiting faculty members. Collaborating with educational agencies in Asia, Middle East, and North Africa. Providing strategic advice to the CEO and representing the school.
Doctoral Candidate and Researcher
University of Ljubljana
2012 - 2019
- Thesis: Relationship Cultivation Strategies in Managing Inter-Ethnic Relations. Presenting research results at international conferences.
Owner · Marketing Consultant
Prestige Communications
2010 - 2013
- Managing Marketing and Public Relations projects for public sector and NGOs. Conducting market research, surveys, and media analysis. Developing communication strategies and materials. Establishing a network of relationships with the media and placing stories. Conducting training, seminars, and workshops for clients.
Research Internship
Credit Suisse
2010 - 2010
- Conducting a market study & developing a marketing strategy for Student accounts.
Education Summary
The individual has an extensive academic background, beginning with a Bachelor of Human Sciences from the International University of Malaysia (2003-2007), further advancing their expertise with a Master of Science in Corporate Communication from the University of Lugano (2008-2010). They culminated their studies with a PhD in Public Relations from the University of Ljubljana (2012-2019), focusing their dissertation on "Relationship Cultivation Strategies in Managing Inter-Ethnic Relations," highlighting a specialized interest in strategic communication and public relations within diverse communities.
Education History
PhD in Public Relations
University of Ljubljana
2012 - 2019
Thesis: Relationship Cultivation Strategies in Managing Inter-Ethnic Relations
Master of Science in Corporate Communication
University of Lugano
2008 - 2010
Bachelor of Human Sciences
International University of Malaysia
2003 - 2007
Publications Summary
The publication portfolio demonstrates a focused examination of trust, satisfaction, and relationship dynamics involving governmental, community, and inter-ethnic interactions. The article "The Assurance Effect: Enhancing Trust and Satisfaction in Government – Community Relationships" published in Public Relations Review underscores a commitment to understanding government and community engagements. In 2020, pivotal insights were provided through two journal articles: one in Corporate Communications: An International Journal, exploring trust in inter-ethnic settings, and another in Teorija i Praksa, emphasizing the role of positivity in government-community dynamics. The breadth of inquiry extends to a decade prior with a 2010 study on Corporate Social Responsibility in Macedonia, offering a foundational perspective on strategic corporate engagements within the Journal of Scientific Thought "Dituria".
Published Works
The assurance effect: Enhancing trust and satisfaction in government – community relationships
Journal Article person Unknown
calendar_today Year not specified
Journal: Not specified
Publisher: Public Relations Review
Volume/Issue: 1
Pages: N/A
ISSN: N/A
Access and its contribution to achieving trust and satisfaction in inter-ethnic relationships
Journal Article person Unknown
calendar_today Year not specified
Journal: Not specified
Publisher: Corporate Communications: An International Journal
Volume/Issue: 1
Pages: 205-220
ISSN: N/A
Why ‘Positivity’ Matters for Government-Community Relationships
Journal Article person Unknown
calendar_today Year not specified
Journal: Not specified
Publisher: Teorija i Praksa
Volume/Issue: 3
Pages: 867-886
ISSN: N/A
Corporate Social Responsibility in Macedonia
Journal Article person Unknown
calendar_today Year not specified
Journal: Not specified
Publisher: Journal of Scientific Thought “Dituria”
Volume/Issue: 5
Pages: 102-110
ISSN: N/A
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