Dr. Samriti Mahajan

Experienced academician and industry professional with expertise in marketing and management

location_on India

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Academic Leader Researcher Book Author Patent Holder Mentor Conference Chair Research Expert

Rural Development Ethics Higher Education Quality of Life Assessment Adoption Curriculum Planning & Development Literature Review Food Security Education Literature

Verification record

Doctorate confirmed

Postdoctoral Fellow · Amity Dubai University

Affiliation confirmed

Associate Professor, Marketing · New Delhi Institute of Management

Publication record confirmed

117 published works

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About Samriti

Dr. Samriti Mahajan is an accomplished academician with over 12 years of experience in teaching, research, and administration. Currently an Associate Professor at the New Delhi Institute of Management, she also serves as Registrar at 2B1 Leadership Academy International and President for International Relations at Vidya Bharti Institute. Dr. Mahajan has authored books and research papers, held leadership roles, and received accolades for her research excellence. She mentors in areas of strategic marketing, consumer behavior, and international relations, offering extensive expertise to her mentees.

Services Offered

Data Mining

Discovery of hidden patterns, relationships, and anomalies in large datasets using advanced algorithms and statistical techniques.

Research

Gain insights and make informed decisions with our expert research services. We offer in-depth market research, data analysis, and academic studies to support your strategic goals. Whether you're exploring trends, evaluating competitors, or understanding customer needs, we provide the knowledge you need to move forward.

Data & AI

Harness the power of data and artificial intelligence to solve complex problems and enhance decision-making. Our data-driven solutions include predictive analytics, machine learning, and AI development to help you unlock new opportunities, optimize operations, and gain a competitive edge.

Product Development

Bring your product ideas to life with our comprehensive product development services. From concept to launch, we guide you through the entire process—design, prototyping, development, and testing—to create innovative products that meet user needs and deliver lasting value.

Writing

Unlock the power of words with our writing services. Whether it's crafting engaging blog posts, detailed reports, compelling marketing copy, or technical documentation, we provide professional writing solutions tailored to your needs. Let us help you communicate clearly and effectively.

Expertise

check_circle Rural Development

check_circle Ethics

check_circle Higher Education

check_circle Quality of Life Assessment

check_circle Adoption

check_circle Curriculum Planning & Development

check_circle Literature Review

check_circle Food Security

check_circle Education

check_circle Literature

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Profile Details

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Member since

2026
location_on

Location

India
language

Languages

English, Hindi
schedule

Availability

Available
payments

Hourly rate

$100

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Your ideas and information are protected by our strict confidentiality policy.

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Dr. Samriti Mahajan

About Samriti

Services Offered

Data Mining

Research

Data & AI

Product Development

Writing

Expertise

Professional Summary

Work History

Associate Professor, Marketing

Convener of International Conference - LeadershipX

Assistant Professor, School of Management Sciences

Associate Professor, Head of Department & Dean Student Welfare, School of Commerce & Management

Convener of BIZ Plan Competition

Head of Certificate & Press Committee

Freelance Tutor & Mentor

Manager

Deputy Manager

Biotech Research Project

Education Summary

Education History

Postdoctoral Fellow

Ph.D. in Management

Master of Business Administration (Marketing & Biotechnology)

Publications Summary

Published Works

AI-Enabled Aquaculture Fish Disease Prediction Device

Financial Inclusion and Economic Growth in India Pre and Post-NDA Regime

Eye-Tracking Device for Hands-Free Neuro-Computer Interaction

Metaverse as a Platform for Innovative Service Delivery: Strategies and Implications for Startup Internationalization

Determinant Factors Influencing Green Purchase Intention of Millennials in Delhi/NCR and Green Consumer Needs

Design Patent – GAIT Training Exercise Equipment

Smart Wi-Fi Device for Expense Tracking and Reporting using Cloud

A Digital Currency Reader for Blind and Impaired People

Novel IoT-Based Computerized Numerical Control Fiber Laser Composite Material Cutting Machine

Model of Green Purchase Intention and Green Purchase Behavior by Extending TPB Framework With Effect of Hofstede’s Cultural Values in Green Food Products

Leveraging dark data analytics to decode demographic impact on face wash purchase Behaviour in South Delhi

Artificial Intelligence Based Customer Feedback Device

Energy Management system to optimize renewable energy utilisation in enterprises

Navigating the ethical Terrain of AI in Rural Tourism: Privacy and Data Security Imperatives

Metaverse-based Humanoid Device

Utilizing Dark Data Analytics to analyze demographic influences on face wash buying patterns in South Delhi

Eco-Emotions and Financial Fortitude: Harnessing Emotional Intelligence for Sustainable Prosperity in the Global South

IoT based Portable Touch Screen Kiosk for Business Management

Cloud and Mobile Intuitive Helpdesk Analytics Device for Human Resource Management System

The impact of innovative digital marketing on brand awareness in performance

Peer-Reviewed Publications & Forthcoming Papers

Use of technology by youth to keep themselves fit and healthy in the post-covid world

Multimedia Kiosk for Human Resource Planning and Development

Empowering Digital Transformation: Unleashing Employee Potential as a Catalyst for Change and Innovation in IT-Driven Organizations

Artificial Intelligence Based Multimedia Interactive Device for Human Resources Practitioners

AI-Based Computer Real-Time Group Decision-Making Behavioral Feedback System

Hydroponic Nutrient Prediction Device using IoT

Digital Sustainability and Corporate Governance: Examining the Integration of IT in Green Marketing Strategies

IoT-based Fiber Optic Blanket Phototherapy for Jaundice Treatment

Artificial Intelligence in Smart Tourism: Strategic roles, rural impacts and implementation pathways

Data-Driven Development: Enhancing Financial and Resilience Environmental Sustainability in Global South

Mitigating Negative Externalities in the Metaverse: Challenges and Strategies

Financial Resilience and Environmental Sustainability: Global South Perspectives

Digital Twin and Virtual Reality, Augmented Reality, and Mixed Reality

Metaverse and Women Entrepreneurs- Leveraging Technology for Inclusive & Sustainable Digital Economies

Impact of Financial Technology on Financial Inclusion of Women: A Case Study of India’s Emerging Fintech Landscape

India Abroad India Within: Diaspora Role in Viksit Bharat

IOT Dimensions: Future Trends & Application (Industry 6.0)

Leveraging Artificial Intelligence in Indian Higher Education Institutions to Foster Sustainable Practices: A Comprehensive Analysis

Contemporary Research in Management: Empirical Studies for Business Excellence

Work Life Balance and Its effect on Employee satisfaction

Catalyzing Industry 4.0 – Navigating the Marketplace Journey to Bridge Technological Innovation with Commercial Success

Immersive Learning Trends Using Digital Twins

Hybrid Work Models, Metaverse Integration, and Talent Management Strategies: Navigating Post-Pandemic Realities

Impact of Augmented Reality on Social Media on Online Shopping Behaviour in the Digital Age

Analyzing Potential Impact of Artificial Intelligence on Enhancing Visitor Satisfaction in Rural Tourism

Conflict Management for Innovation and Top Management Teams

A Virtual Reality (VR) Learning Assessment System

Intersection of Environmental Coherence and Corporate Governance: Evaluating Strategies in Green Marketing

Ethical Implications of AI in Rural Tourism: Privacy and Data Security Concerns

Metaverse as a Platform for Women Entrepreneurs opportunities and Challenges

The Evolution of Data Analytics: A Comprehensive Study of ETL and ELT Processes