Dr. Saiganesh Somasekaran
University Professor with 25+ years in Marketing Management
location_on India
About Saiganesh
Dr. Saiganesh Somasekaran is a seasoned University Professor with over 25 years of experience in marketing education. Specializing in MBA courses, he has been instrumental in curriculum development and fostering student achievement. With significant roles such as Professor and Chairperson, he has led numerous academic and research initiatives. His mentorship has generated innovative teaching models and valuable skills among graduates. Recognized for teaching excellence, Dr. Somasekaran is committed to advancing academic communities through research and mentoring.
Services Offered
User Research
Research into user behaviors, needs, and experiences through interviews, surveys, and usability testing to inform product or service design.
Technical Writing
Clear and structured content for user manuals, technical documentation, whitepapers, and SOPs across industries.
Research
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Market Research
Study of market trends, customer preferences, competitive landscape, and demand to inform business strategy and product development.
Writing
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Expertise
Professional Summary
With an extensive career in academia and management education, this professional is currently a Professor at Dayananda Sagar University, School of Management, while also leading the Departmental Research Coordination Committee for the doctoral program. Having previously served as Professor & Deputy Director at Dayananda Sagar Business School, they have driven significant advancements in MBA program enhancements and faculty collaboration. Over a span of more than two decades, they have demonstrated their expertise in marketing education, research project supervision, and student mentorship, with notable tenures at institutions like Alliance Business School and Adhiyamaan College. They have also been recognized as a prolific resource person and guest speaker across various national and international seminars, contributing insights on diverse topics such as digital marketing strategies and research methodologies.
Work History
Professor
Dayananda Sagar University, School of Management
2023 - Present
- Currently teaching at the School of Management, involved in research and mentoring students.
Chairperson - Departmental Research Coordination Committee - Doctoral Programme
Dayananda Sagar University, School of Management
2023 - 2024
- Overseeing the doctoral program's research coordination committee.
Professor & Deputy Director
Dayananda Sagar Business School
2021 - 2023
- Served as Deputy Director, leading initiatives to improve the student experience and collaborate with faculty for comprehensive course offerings.
Resource Person
Theivanai Ammal College for Women, Villupuram
2021 - 2021
- Delivered Inaugural address and chaired a session for the National Seminar on “Mastering Your Personality”
Resource Person
Theivanai Ammal College for Women, Villupuram
2021 - 2021
- Resource Person for the Seminar and addressed students on “Goal Setting & Personal Branding”
Resource Person
Pachamuthu College of Arts & Science for Women, Dharmapuri
2021 - 2021
- Resource Person for the Webinar on “Impact of Social Media Marketing”
Resource Person
Sri Vidhya Mandhir Arts & Science College, Uthangarai
2021 - 2021
- Resource Person for the Webinar on “Managing Stress for better Mental Health”
Deputy Director
Dayananda Sagar Business School
2020 - 2021
- Conceptualized and implemented innovations in the MBA program; led faculty recruitment and admissions strategies.
Resource Person
Theivanai Ammal College For Women, Villupuram
2020 - 2020
- Resource Person for the International Webinar on “Digital & Social Media Marketing – Trends Tools & Strategies
Resource Person
AVVM Sri Pushpam College, Thanjavur
2020 - 2020
- Resource Person for the National Webinar on “Social Media Marketing – A Practical Approach”
Resource Person
Periyar University Constituent College of Arts & Science, Pappireddipatti, Dharmapuri
2020 - 2020
- Delivered Inaugural address for the National Conference on “New Income Tax Regime 2020 and its Impact”
Associate Professor in Marketing
Dayananda Sagar Business School
2009 - 2020
- Taught marketing courses, supervised research projects, and coordinated final placements for MBA students.
Resource Person
Sri Balamurugan Arts & Science College, Mecheri
2019 - 2019
- Resource Person for the national level conference on “The Modern Digital Marketing Funnel”
Guest Speaker
Government Arts College, Dharmapuri
2019 - 2019
- Guest Speaker for the Seminar and addressed BBA students on “Latest Trends in Marketing”
Guest Speaker
St. Claret College, Bangalore
2019 - 2019
- Guest Speaker for the Seminar and addressed M. Com students on “Innovative Marketing Strategies in Digital Era”
Guest Speaker
Morappur Kongu College of Arts & Science, Morappur
2019 - 2019
- Guest Speaker for National Level Seminar on “Innovative Marketing Strategies in Digital India”
Resource Person
VLB Janakiammal College of Arts & Science, Coimbatore
2018 - 2018
- Resource Person for ICSSR sponsored seminar on “Writing Seminar, Research Proposal & Thesis”
Resource Person
PGP College, Namakkal
2018 - 2018
- Resource Person for the workshop conducted on “Data Management & Artificial Intelligence”
Chairperson
Kamadhenu College of Arts & Science, Dharmapuri
2018 - 2018
- Chaired a technical session in a National Seminar on “National Conference on Recent Business Innovations – 2018”
Resource Person
PMP Arts & Science College, Dharmapuri
2018 - 2018
- Resource Person for an FDP on “Personal Branding & Educational Leadership”
Chairperson
Siri PSG Arts & Science College for Women, Sankari
2017 - 2017
- Delivered Inaugural address and Chaired a technical session in a National Seminar on “March towards Cashless Economy”
Resource Person
Dr.S.Gopalaraju Government First Grade College, Anekal
2017 - 2017
- Resource Person for an FDP on “Research Methodology for Commerce and Management”
Resource Person
Jai Shree Venkateswara College of Arts & Science College, Dharmapuri
2017 - 2017
- Resource Person for an FDP on “Personal Excellence”
Chairperson
KLE Society’s Degree College, Bangalore
2017 - 2017
- Chaired a technical session in a National Seminar on “Impact of GST”
Chairperson
PRIMAX Foundation, Bangalore
2016 - 2016
- Chaired a technical session in a National Seminar on “Recent Trends in Business Management & Practices”
Chairperson
Bon Secours College for Women
2016 - 2016
- Chaired a technical session in ICSSR Sponsored International Conference on “Innovative Strategies in Commerce”
Resource Person
Primax Research Center, Bangalore
2015 - 2015
- Resource Person for a training program on “Research Methodology and Writing Research Articles”
Senior Lecturer
Alliance Business School
2008 - 2009
- Taught courses in management and contributed to institutional activities.
Lecturer, Management Studies
Adhiyamaan College
2004 - 2008
- Lectured in management studies and participated in university examination processes.
Lecturer, Management Studies
Pee Gee College of Arts & Science
2001 - 2004
- Delivered lectures and developed curriculum for management studies courses.
Business Development Executive
Universal Computers
2000 - 2001
- Worked in business development, focusing on expanding the client base and increasing sales.
Education Summary
The individual possesses a robust academic background in management and marketing disciplines, culminating in a PhD in Marketing Management from Periyar University, Salem, completed in October 2010. They also achieved an M.Phil. in Management from Alagappa University and a Masters in Advertising & Public Relations from Madurai Kamaraj University, both in 2006. This foundation was preceded by an MBA in Marketing from Bangalore University, acquired in September 2000, reflecting a longstanding and comprehensive immersion in varied facets of business and marketing studies.
Education History
PhD in Marketing Management
Periyar University, Salem, India
2025
Masters in Advertising & Public Relations
Madurai Kamaraj University, India
2025
M.Phil. in Management
Alagappa University, India
2025
MBA in Marketing
Bangalore University, India
2025
Publications Summary
SaiGanesh S.'s extensive research output, spanning various fields including textile waste management, automotive industry regulations, and financial behavior analyses, highlights his prolific contribution to contemporary management and environmental issues. His works have been featured in prestigious journals such as the "Journal of Indian Management & Strategy," "Asian Textile Journal," and "PEM Journal of Education and Instruction," and many of his articles are indexed in notable databases like Web of Science and Scopus. SaiGanesh's academic involvement extends to co-editing books with Eureka Publications, illustrating a commitment to furthering the discourse in dynamic management practices. Throughout his career, his interdisciplinary approach, collaboration with various researchers, and exploration of subjects from digital banking to consumer perceptions have established him as a significant voice in his fields of interest.
Published Works
Perception of women employees on quality of work life – A study on Bangalore urban hospitals
Journal ArticleFactors influencing consumer perception and attitude towards organized retail outlets
Journal ArticleInvestment Behaviour of Individual Investors in Bangalore City: A Study on Preferences, Risk Appetite, and Decision-Making Factors
Journal ArticleDiesel Car Ban By 2027 In India: A Disruptive Decision For The Existing Business Environment Factors
Journal ArticleEnvironmental Impact of Textile Waste
Journal ArticleThe Future of Textiles: Woven with Intelligence, Reality, And Innovation
Journal ArticleAssessing CMMI Level 3 Adoption: Interview and Survey-Based Evidence from IT Organizations
Journal ArticleUnderstanding the role of digital banking services in enhancing financial inclusion
Journal ArticleDynamic management perspectives in emerging India
BookPerspectives on analysis regarding the impact of online teaching and higher education: Strategies and perspectives for future readiness
Journal ArticleConsumer Adoption and Security Concerns In Digital Wallets And Mobile Payments
Journal ArticleTourism in India: A Land of Timeless Beauty and Endless Adventure
Journal ArticleThe Power of Narrative: Storytelling as A Pedagogical Tool in MBA Education
News ArticleEnhancing User Experience in Elevator Service – A Field Study
Journal ArticleEnhancing User Experience in Elevator Service – A Field Study
Journal ArticleThirukkural: Timeless Wisdom for Modern Managers
News ArticleNavigating The Future: A Glimpse Into Emerging Technologies Shaping Our World
Journal ArticleJet Airways – The Rise and Fall of Aviation King
Journal ArticleTourism in India: A Land of Timeless Beauty and Endless Adventure
Journal ArticleJet Airways – The Rise and Fall of Aviation King
Journal ArticleBrand Extension in the Era of Social Media: Leveraging User-Generated Content For Success
Journal ArticleWomen Empowerment and Achievements 4.0 - Putting Up Blocks Together Collection Of Case Studies On Women Empowerment
Book ChapterA Sustainable Model for Reviving Handicraft Entrepreneurship in India – The Case of Kinhal
Journal ArticleBest Practices for Managing Employee Relations and Resolving Workplace Conflicts in The Manufacturing Sector
Journal ArticleEmployee Excitement if not spell bound a boon to Employer
Journal ArticleConsumer Awareness And Attitude Towards Organic Food In Tiruchirappalli Corporation
ThesisWorkplace Bullying a Topic to be Pondered: A Conceptual Study
Journal ArticleImpact of Rural Self Employment Training Programmes On Entrepreneurship Development & Employment Generation In Telangana
ThesisA Study on Production And Marketing of Mango In Theni Distrct
ThesisA Study On Consumer Awareness And Satisfaction Of Mobile Commerce In Thanjavur District
ThesisVikatan Group: A Case On Successful Brand Extension Journey
Book ChapterProduction And Marketing of Paddy In Madurai District, Tamilnadu
ThesisA Study on CRM in Retail Marketing with Special Reference to Calicut District in Kerala
ThesisBeneficial Impact of Internet of Things (IoT) in Business - A Critical Review
Review PaperInfluence of Celebrity Endorsement on Consumer Buying Behaviour
ThesisFinancial Performance of Selected Insurance Companies in India
ThesisA Study on the Marketing of Services by Co-operative Banks
ThesisEffect of Online Teaching & Learning During Covid Pandemic
Book ChapterAn Empirical Study on Absenteeism on Technical Training Institute in Chennai City
ThesisA Study on Sales Promotion of Organic Products in Chennai City
ThesisProblems and Prospects of Women Entrepreneurship in Tamilnadu
ThesisAnd Its Impact On Economic Development Of Tamilnadu
ThesisDeterminants of Service Quality in e-banking with special reference to State Bank of India
ThesisAn Empirical Study on Human Resource Development for Engineering Students in Chennai – Tamil Nadu
ThesisPersonal Branding for the Digital Era Professors
Book ChapterArtificial Intelligence and its Impact on Industrial Applications – A Review
Book ChapterDeterminants of Service Quality in E-Banking with special reference to State Bank of India, Madurai District
ThesisA Study on Consumer Buying Behaviour towards Cosmetic Products
ThesisPersonal Branding for the Digital Era Professors
Book ChapterFinancial Performance Analysis of State Bank of India and HDFC banks – A Comparative study
ThesisA Study on Tourism Marketing and Its Impact on Economic Development of Tamilnadu
ThesisArtificial Intelligence and its Impact on Industrial Applications – A Review
Book ChapterArtificial Intelligence and its Impact on Industrial Applications- A Review
Review PaperA Study on Cultivation and Marketing of Coconut in Tamilnadu
ThesisThe Effect of Human Resource Management Practices on Customer Satisfaction In Select Public Sector Banks
ThesisAn Empirical Study on Absenteeism on Technical Training Institute
ThesisService Quality of Public Sector Banks
ThesisA Study on Analysis of Advertising Effectiveness and Strategic Media Planning in Fast Moving Consumer Goods Sector
ThesisWork Life Balance in Employees of Information Technology Sector in Tamil Nadu
ThesisStress Management of Employees in Private Transport Undertakings
ThesisKnowledge Management Practices in the Field of Higher Education With Special Reference to Self-Financing Colleges
ThesisA Study On Performance Analysis Of Milk Cooperative Societies
ThesisConsumer Awareness and Satisfaction Of Fast Moving Consumer Goods In Tiruchirappalli District
ThesisA Study on Buyer Motives in Electronic Device Systems
ThesisConsumer Perspective of Rural Public with special reference to Food & Beverages – An Empirical Study
ThesisBuying Behaviour of Rural Women towards Branded Cooking Oil
ThesisEmployees Perception of Organizational Climate of Public Sector Banks
ThesisA Study on Customer Relationship Management in Private Sector Banks - Chennai City
ThesisConsumer Attitudes on Online Shopping in Chennai City – A Study
ThesisA study on the influence of Shopper Marketing Efforts on Purchase Decisions of White Goods
ThesisA Study on Perception of Customers towards Internet Browsing
ThesisFacets Impacting Employee Performance-Compensation, Motivation and Stress
Journal ArticleA study on consumer perceptions and buying behavior towards selected home appliances products in Bangalore rural districts
Journal ArticleA study on Brand Awareness and Brand Preference of Rural Consumer towards FMCG Brands
ThesisEthical & Social Responsible Practices in Advertising
Journal ArticleConsumer Credence towards Online Shopping – A Study of Karnataka Consumers
Journal ArticleEffects of Motivation, Stress and Compensation Benefits on Employee Performance in IT Professionals
Journal ArticleIT Employees Performance- Compensation, Motivation and Stress
Journal ArticleHuman Resource Management Practice on Retention of Employees in Information Technology Sector
ThesisA Bird’s Eye View of Brand Rajinikanth
Journal ArticleThe Perception of Donors in Corporate Governance in Charities and Non-Profit Organizations (A Study with Reference to Singapore)
ThesisAudience Engagement Behaviour towards Television Advertisements
Journal ArticleConsumer Perception of Line Extensions in Shampoo Category
Journal ArticleAudience Behaviour towards Television Advertisements
ThesisInsights on Social Media Advertising
Journal ArticleAvoidance Behaviour of Audience towards Television Advertisements
Journal ArticleAudience Behaviour towards Television Advertisements
OtherConsumer Perception Towards Television Advertisement
Journal ArticleBehavioral Patterns of Generation Y Consumers
Journal ArticleRole of Associations in Promoting Garment Industry at Tirupur
Journal ArticleOrganizational Politics- Its Role and Impact on Professional Efficiency
Journal ArticleHarnessing Creativity in Advertisements
Magazine ArticleBranding the Unbranded
Magazine ArticleOrganizational Citizenship Behaviour-A Critical Review
Book ChapterLikeability Matters in Commercials
Magazine ArticleMotivation through Equity
Journal ArticleOrganizational Citizenship Behaviour-A Critical Review
Book ChapterStrategic HRM towards Organizational Performance
BlogAn Insight into Careers in Human Resource Management
BlogGoing Rural – A New Marketing Mantra
BlogNarcissistic Leadership- A Thematic Framework
BlogOrganizational Citizenship Behaviour - A Critical Review
Magazine ArticleRural Marketing – A Critical Review
BlogAre You Really In-Charge?
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Certifications Summary
Demonstrating a solid foundation in both creative and analytical disciplines, the individual holds numerous certifications from prominent institutions. They possess a Design Thinking certification from Turnip Innovations, evidencing their capability in innovation methodologies. Additionally, they have been certified in Digital Marketing by Google Garage and in Google Analytics by the Google Analytics Academy, showcasing their expertise in digital strategy and data-driven marketing. Each of these certifications are non-expiring, denoting their enduring relevance and ongoing applicability in the evolving digital landscape.
Certifications
Google Analytics
Google Analytics Academy
Design Thinking
Turnip Innovations
Digital Marketing
Google Garage
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Profile Details
- person
Member since
2026
- location_on
Location
India
- language
Languages
English
- schedule
Availability
Available
- payments
Hourly rate
$100
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