About Hana
Hanaa Okasha is an accomplished Associate Professor in Public Relations and Strategic Communication with over a decade of experience in academic leadership and teaching. She specializes in curriculum development, quality assurance, and digital communication strategies. Her career is marked by significant contributions to program coordination, accreditation processes, and digital transformation in higher education. She is actively engaged in international research and interdisciplinary collaboration, bringing valuable insights and strategic mentorship to her students and peers.
Services Offered
Technology Scouting
Identification and evaluation of emerging technologies, innovations, and potential partners to support R&D and strategic decisions.
Feasibility Study
Comprehensive assessment of the practicality, risks, and potential outcomes of a proposed project, idea, or product.
Quality Assurance & Control (QA/QC)
Comprehensive testing and inspection services to ensure product quality, safety, consistency, and compliance with standards.
Scientific and Technical Research
Deep-dive investigation into scientific or technical topics, often involving data analysis, experiment design, and evidence synthesis.
Research
Gain insights and make informed decisions with our expert research services. We offer in-depth market research, data analysis, and academic studies to support your strategic goals. Whether you're exploring trends, evaluating competitors, or understanding customer needs, we provide the knowledge you need to move forward.
Expertise
check_circle Curriculum Planning & Development
check_circle Cultural Policy
check_circle International Education
check_circle Identity
check_circle Educational Technology
check_circle Foreign Policy
check_circle Diplomacy & International Relations
check_circle Cross Cultural Communication
check_circle Communications
check_circle Political Science
Professional Summary
With a comprehensive background in media education, this professional is currently serving as an Associate Professor at the International Higher Institute for Media – El Shorouk Academy, where they play a pivotal role in teaching Public Relations and Advertising courses, managing e-learning units, and coordinating academic programs. Their expertise is further augmented by past roles, including Assistant Professor at both El Shorouk Academy and Pharos University, where they specialized in marketing communications and enhanced curricula through innovative teaching methods. They have an extensive track record in academic leadership, quality assurance, and the integration of modern educational technologies, contributing significantly to program development and academic accreditation.
Work History
Associate Professor
The International Higher Institute for Media – El Shorouk Academy
2025 - Present
- Teaching Public Relations and Advertising courses, and supervising graduation projects and student research. Developing curricula and updating course content in accordance with modern teaching methodologies. Supervising the organization of academic conferences, seminars, and workshops. Managing e-learning units and overseeing student career guidance. Coordinating Public Relations, Advertising, and Media Marketing programs, including curriculum oversight, academic planning, and program implementation. Deputy Director of the Quality Assurance Unit, contributing to academic accreditation processes and quality improvement initiatives.
Assistant Professor
The International Higher Institute for Media – El Shorouk Academy
2018 - 2025
- Delivering theoretical and practical lectures in PR and Advertising. Monitoring and evaluating students' academic performance. Developing teaching methods and integrating educational technology. Supervising academic activities and student events.
Assistant Professor
Pharos University – Faculty of Mass Communication, Alexandria
2018 - 2018
- Teaching courses in marketing communications, persuasion, and advertising. Supervising practical student projects and providing academic guidance. Participating in organizing academic events and contributing to program development.
Teaching Assistant
Pharos University – Faculty of Mass Communication, Alexandria
2013 - 2018
- Assisting in preparing teaching materials and lectures. Supervising student activities and practical projects. Contributing to scientific research and preparing academic papers for publication.
Education Summary
Holding a PhD in Public Relations and Tourism Advertising from Sohag University, awarded with First-Class Honors, the individual demonstrated exceptional academic prowess. Their dissertation, recognized for its excellence, was recommended for publication at the university's expense and international exchange, highlighting their significant contribution to the field.
Education History
PhD in Public Relations and Tourism Advertising
Sohag University
2025
Grade: Excellent with First-Class Honors. The dissertation was recommended for publication at the university's expense and for exchange with Arab and foreign universities.
Publications Summary
This collection of scholarly articles, primarily published in reputable journals such as the Journal of Media Research and Studies and the Scientific Journal of Public Relations and Advertising Research, spans from 2020 to 2024. The works delve into diverse areas of media influence and public relations, including the strategic use of government tweets in US-Gulf foreign policy, the socio-psychological effects of fake news, and the shaping of national images through international cultural centers. The articles also examine contemporary issues like privacy violation risks for Egyptian youth and the role of influencer advertising on social identity, as well as offer insights into the influence of mobile applications on reputations of multinational companies like Amazon among Arab audiences. This body of research underscores the intricate relationship between media communications, public perception, and international relations.
Published Works
The Role of Mobile Applications in Shaping the Reputation of Multinational Companies among the Arab Audience: Case Study of Amazon
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Volume/Issue: 8
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Arab Political Influencers' Discourses on Social Media Regarding the Al-Aqsa Flood War
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Volume/Issue: 27
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The Relationship between Exposure of Egyptian Women to Influencer Advertising on Social Media and Its Effect on Social Identity Formation
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Volume/Issue: 26
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Public Relations Practices at International Cultural Centers and Their Role in Shaping National Image
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Volume/Issue: 24
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Privacy Violation Risks for Egyptian Youth within the Framework of the Influence-of-Others Model
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Volume/Issue: 4
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Psychological and Social Impacts of Exposure to Fake News on University Youth: A Field Study on Social Media Users
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Volume/Issue: 18
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Government Tweets as a Tool of Foreign Policy in the Context of Current International Transformations: An Analytical Study on US-Gulf Tweets
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Volume/Issue: 16
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Certifications Summary
The individual holds an impressive collection of certifications from esteemed institutions, reflecting their commitment to educational excellence and leadership. These include "The Good Leader" from the Faculty Development Program, which showcases their leadership skills. Certifications from Cairo University, namely "Using Technology in Teaching" and "International Research Publishing," emphasize a dedication to integrating technology in education and contributing to scholarly research. Additionally, they have completed "E-Learning and Measuring Student Engagement" from El Shorouk Academy, an attestation to their prowess in modern teaching methodologies, and "Exam Paper Specifications" from Cairo University, highlighting their expertise in educational assessment development. All certifications are non-expiring, underscoring an ongoing commitment to lifelong learning and professional development.
Certifications
Exam Paper Specifications
Cairo University
Using Technology in Teaching
Cairo University
The Good Leader
Faculty Development Program
International Research Publishing
Cairo University
E-Learning and Measuring Student Engagement
El Shorouk Academy
